FULL SCOPE DESIGN CASE STUDY
Style Guide
Comprehensive Brand Design, Standards Guide, Assets, and Process
- Client Briefs, Market Research
- Process Documentation, Mood Boards
- Majority of Photography
- Primary Identity Design
- Logo Design for Divisions and Programs
- Print Collateral: Letterhead, Forms
- Business Cards, Membership Cards
- Direct Mail, Labels
- Fundraising Merchandise
- Design Templates for Virtual Media, Screen Presentation, Newsletters,
- Web Banners & Badges
- Copy Writing & Guide Texts
- Design & Production of Style Guide
SCOPE
Branding
Graphic Design
Creative Direction
Copy Writing
Process Documentation
Print Collateral
Photography
COPYRIGHT
All design components and elements of the brand package ©Christina Pein, sole designer and author, MA, Savannah College of Art & Design.
Slide or use the left and right arrows to browse page previews:
Cover
Table of Contents
Section Introduction
Purpose, Mission, Core
Color Palette
Visual Identity Statement
Specifications: Typography
Usage Guidelines on Scale
Usage Guidelines
Logo Variations with File Links
Brand Family of Logos
Section Introduction
Stationery with Template Specs and File Links
Business Cards with Template File Link
Direct Mail Concept Design
Direct Mail Concept Design
Direct Mail Concept Design
Direct Mail Concept Design
Section Introduction
Forms and Communication Documents
Print Collateral
Section Introduction
Fundraising Merchandise
Promotional Merchandise
Section Introduction
Digital Assets
Digital Assets
Digital Assets
Section Introduction
Credits
Components Gallery
DESIGN PORTFOLIO OVERVIEW
I have no fresh string of consciousness to put here right now except that I really hope you’re not viewing this on a mobile device. You know your little phone doesn’t do anything justice. ¯_(ツ)_/¯
Nothing useless is, or low;
Each thing in its place is best;
And what seems but idle show
Strengthens and supports the rest.
From The Builders
Henry Wadsworth Longfellow
Everything Design 
Uncategorized
BRANDING & STYLE GUIDE PROCESS
More details on the making of the ABF Brand Design and Style Guide.
Brand Epigraphs
Copy/Quote Selections and Photography (all but one image) by Yours Truly
AN ABSURD AMOUNT OF WRITING
Narratives, Client Briefs, Captions, Descriptions, Specs, Instructions. These previews are just for that purpose. If anyone actually wants to read them, well you just let me know and color me surprised.
Strategy
Strategy includes client briefs, market research, and mood boards that lead to all the choices pertaining to the brand, including color schemes, typographic choices, and visual approaches.
Mood Boards
Defines the key aspects of brand essence:
- Color Palette Choices
- Typography
- Words – Conceptual, Emotional, Objective
- Same-Cause Identities
- Aesthetic Styles
- Patterns, Shapes, Textures
- Campaign Inspirations
- Audience Lifestyle and Culture
Logo Process
This subject deserves its own category. I have so much to say… and so many other logo process examples to go with it. My past lectures and slides on logo process could have taken up an entire semester. Don’t get me started.
DESIGN PORTFOLIO OVERVIEW
I have no fresh string of consciousness to put here right now except that I really hope you’re not viewing this on a mobile device. You know your little phone doesn’t do anything justice. ¯_(ツ)_/¯
Nothing useless is, or low;
Each thing in its place is best;
And what seems but idle show
Strengthens and supports the rest.
From The Builders
Henry Wadsworth Longfellow
Everything Design Uncategorized
