BRANDING & STYLE GUIDE PROCESS
More details on the making of the ABF Brand Design and Style Guide.
Back to Style Guide Showcase
DESIGN PORTFOLIO OVERVIEW
I have no fresh string of consciousness to put here right now except that I really hope you’re not viewing this on a mobile device. You know your little phone doesn’t do anything justice. ¯_(ツ)_/¯
Nothing useless is, or low;
Each thing in its place is best;
And what seems but idle show
Strengthens and supports the rest.
From The Builders
Henry Wadsworth Longfellow
Everything Design 
Uncategorized
DESIGN PORTFOLIO OVERVIEW
Take a lovely scroll here where you might notice my attempt to show you everything that falls under the “design” blanket at once.
Nothing useless is, or low;
Each thing in its place is best;
And what seems but idle show
Strengthens and supports the rest.
From The Builders
Henry Wadsworth Longfellow
Featured Work + Complex Projects
Brand Epigraphs
Copy/Quote Selections and
Photography (all but one image) by Yours Truly
AN ABSURD AMOUNT OF WRITING
Narratives, Client Briefs, Captions, Descriptions, Specs, Instructions. These previews are just for that purpose. If anyone actually wants to read them, well you just let me know and color me surprised.
Strategy
Strategy includes client briefs, market research, and mood boards that lead to all the choices pertaining to the brand, including color schemes, typographic choices, and visual approaches.
Mood Boards
Defines the key aspects of brand essence:
- Color Palette Choices
- Typography
- Words – Conceptual, Emotional, Objective
- Same-Cause Identities
- Aesthetic Styles
- Patterns, Shapes, Textures
- Campaign Inspirations
- Audience Lifestyle and Culture
Logo Process
This subject deserves its own category. I have so much to say… and so many other logo process examples to go with it. My past lectures and slides on logo process could have taken up an entire semester. Don’t get me started.
