Custom Glyphs

The amount of work that goes in to the creation of a symbol (logo, identity, icon, glyph, hieroglyph, etc.) isn’t easy to explain in words to anyone outside the design realm. They may not initially realize it is a craft, similar in the making as the making of anything – a piece of furniture, the construction of a building, the baking of bread, or the 13-step process of changing attachments on an old Kirby vacuum (that was enraging).

Even just one Process Book that lays out a behind the scenes view of how things happen, a “This is Your Life” production of a design solution, is very handy to have and show new clients, or anyone curious how you do what you do.