Branding - 5th Stage

VIRTUAL HOME OF CHRISTINA PEIN

• Branding •

Branding

BrandingChristinaPein2022-09-03T13:00:18+00:00

Identity Logos

1. Logos (ancient Greek): the divine reason implicit in the cosmos, ordering it and giving it form and meaning. 2. The principle of divine reason and creative order. 3. One of Aristotle’s three artistic proofs. I’m partial to Pathos though. And homonyms.

Truly shape and fashion these;
Leave no yawning gaps between;
Think not, because no man sees,
Such things will remain unseen.

From The Builders

Henry Wadsworth Longfellow

Brand Family

Broadcasting

Broadcasting Parent Company Primary Mark, Secondary, and Monogram.

Station Re-brand for Magic 92.5 and Z90.3 launched in 2005.

abf-epi2

“Bees do have a smell, you know,

and if they don’t they should,

for their feet are dusted with spices from a million flowers.”

—Ray Bradbury, Dandelion Wine

abf-epi3

“Don’t be afraid, as no life-loving bee wants to sting you.

Act like you know what you’re doing, even if you don’t.

Above all, send the bees love.

—Sue Monk Kidd, The Secret Life of Bees

Don’t swat. Don’t even think about swatting.

Every little thing wants to be loved.”

abf-epi4

“One touch of nature makes the whole world kin.”

—William Shakespeare

FULL SCOPE BRANDING CASE STUDY

Style Guide

Comprehensive Brand Design, Standards Guide, Assets, and Process

Client Briefs, Market Research, Mood Boards
Identity Design for Primary Logo, Divisions, and Programs
Design Templates for Digital Campaigns
Copy Writing and more. View >

Independent Stylist

cpein-brand-8

cpein-brand-9.5

Pein-NRG-sq

Entertainment Industry

Non-Profit

cpein-brand-7

For my old friend, Aaron Landers

abf1

hc1

Beauty & Boutique Branding

Small Business

• From the 90s •